Dawn is a commercially focused strategist, advisor and growth specialist with over two decades of experience helping organisations unlock potential, navigate change and achieve sustainable growth. She has worked with over 100 SMEs, scale-ups and established businesses, supporting leadership teams with growth strategy, commercial development, innovation, governance and marketing transformation.
Her career spans senior leadership, board-level advisory and consultancy roles across consumer goods, manufacturing, healthcare, technology and innovation-led sectors. She has successfully guided organisations through market expansion, business transformation, funding readiness and commercialisation, helping clients secure significant investment, enter new markets and build stronger, more resilient businesses.
As well as co-founding driveBM, Dawn held senior marketing and leadership positions with organisations including Northern Foods, Byotrol Group and SSL International. She later served as Interim Managing Director and Innovation & Growth Specialist Team Leader, leading high-performing teams and delivering measurable business outcomes.
Clients value Dawn’s ability to combine strategic insight with practical execution. She brings a collaborative, evidence-based approach, challenging thinking constructively while helping leaders turn ambitious goals into achievable plans.
When she’s not helping businesses grow, Dawn can be found running ultramarathons. She’s also a Coach in Running Fitness and a passionate advocate for mental health and equality.
Vicky is a strategic marketing and digital leader with a proven track record of building brands, transforming customer experiences and delivering commercial growth across consumer-facing sectors including retail, FMCG, energy and consumer durables.
With expertise spanning brand strategy, customer experience, digital transformation and commercial leadership, Vicky helps organisations clarify their positioning, strengthen customer relationships and create marketing programmes that drive measurable business performance. Her work has delivered significant growth in market share, customer retention, digital adoption and brand value for both challenger brands and household names.
In addition to co-founding driveBM, Vicky held senior leadership roles with organisations including Certas Energy, Spectrum Brands, Georgia-Pacific, The Co-op and Home Retail Group, where she led major brand, digital and customer transformation programmes. More recently, she completed an MSc in Digital Business, graduating with Distinction, further strengthening her expertise in digital innovation, customer engagement and business transformation.
Known for combining commercial rigour with deep customer insight, Vicky excels at helping businesses navigate change, identify growth opportunities and build brands that resonate with customers in increasingly competitive markets.
A self-confessed global wanderer, Vicky has travelled extensively around the world and balances her strategic mindset with a love of yoga, marathon running and sustainability.
Whether you need a next quarter growth programme, support to launch, or experienced leadership at the table, driveBM helps you build, deliver, and grow with confidence.
Schedule a 30-minute triage call and let’s get to work!
